Unveiling the science behind Origin

Unveiling the science behind Origin

A new era in teeth whitening

In the bustling world of dental innovation, where giants stride and breakthroughs abound, there lies a humble laboratory, quietly brewing a revolution. Nestled away from the glitz and glamour of corporate behemoths, this small but mighty team of scientists is on a mission – to redefine the science of teeth whitening. Welcome to the heart and soul of Origin.

At the helm of this operation is a close knit team of diverse individuals, each bringing their own unique expertise to the table. From seasoned chemists to visionary product designers, every member of the Origin team shares a common passion: to disrupt the status quo and forge the next generation of teeth whitening.

But what sets Origin apart from the rest? It's simple, really – a steadfast commitment to innovation, backed by a deep understanding of the science behind teeth whitening. While others may rely on flashy marketing or fleeting trends, we prefer to let our research and development do the talking.

From the very beginning, our approach has been grounded in scientific rigour. With Origin, we wanted to challenge the norm and break the convention of regular whitestrips, which rely on high concentrations of peroxide and lengthy application times. We’ve spent countless hours in the lab, meticulously formulating and testing each and every aspect of our product to ensure maximum efficacy and safety.

The result? A product that's not only highly effective but also as gentle as water on your teeth.

At the core of Origin’s brilliance lies a marriage between our patented HAP3 formulation and dissolving strip technology.


Our patented HAP3 formula - the secret sauce behind our success.

This powerhouse combines Hydroxyapatite, a natural enamel fortifier, with our P3 whitening technology. Together, they not only boost whitening by 40% more than peroxide alone,* but also shield enamel from stains and plaque. They do this all while remineralising and protecting against acid erosion to reduce sensitivity – a true game-changer in the world of teeth whitening.

We are The Creators of dissolving strips

Our dissolving strips are a revelation. They allow saliva to seep in quickly, facilitating rapid diffusion and dissolution of our powerful HAP3 ingredients, ensuring maximum effectiveness with minimal hassle. By contrast, non-dissolving strips trap residual peroxide, hindering efficacy and potentially causing discomfort.

But don’t just take our word for it. As scientist we stress test everything we do, so we enlisted the help of leading research experts and consumers, to provide invaluable insights and feedback along the way:

Consumers reported less tooth sensitivity using Origin versus the leading whitestrip, after just 7 days.**

And lab test results, show Origin whitens more than 50% better than the leading non-dissolving whitestrip and shields against sensitivity*

With Origin, you can achieve a brighter, whiter smile without the worry of sensitivity or discomfort.

So many people already love Origin and Origin Instants, but we're not content to rest on our laurels. Oh no. Here in our lab, innovation is our lifeblood. We're constantly brewing up new ideas, pushing the boundaries of what's possible in dental care. So, stay tuned and follow our journey on TikTok and Instagram @originwhitening. And stock up at in our shop here.

* Findings from a 10-day lab study involving 28 applications on human teeth
** Consumer study conducted at home with 100 consumers